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Uniqlo's Strategic Growth
Project type
Strategy Design Management - Uniqlo
Date
2023
Location
Delhi, India
This initiative entails analyzing various aspects including market dynamics, product offerings, pricing strategies, and engagement on social media platforms. Utilizing tools such as competitive and SWOT analysis, as well as creating business canvas models, Brand Identity Prism, and Ansoff Matrix, we aim to gain a comprehensive understanding of Uniqlo's positioning and potential areas for growth. Further, we conduct three interview rounds across different Uniqlo store locations to identify potential gaps or opportunities for future development. Emphasis is placed on aligning these findings with the company's commitment to sustainability, ensuring that strategies for growth are in line with its sustainable pledge.
