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Stitching Together Convenience: AJIO's Tailor Collaboration Project
Project type
Brand Strategy Management
Date
2023
Location
Delhi, India
AJIO's motto, "Beautiful things come together one stitch at a time," encapsulates the essence of this project. It proposes a partnership with local tailors to cater to the market seeking online garment purchases coupled with alteration and stitching services. The innovative approach involves preparing unstitched fabrics beforehand, ensuring that alterations and stitching are completed before the order reaches the customer's doorstep.
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